Creative Advertising

Amex Offers

*COMING SOON*

About 75% of American Express card members weren’t using Amex Offers, missing out on a key benefit of card membership and making them less engaged with the brand as a whole. With low awareness and understanding of the offers platform, American Express needed to be able to excite and educate their card members.

Our proposition: It’s what you signed up for.

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Concept 1: Everyday, elevated

With costs of living rising and inflation on the horizon, this concept positioned Amex Offers as a way to help you afford the little luxuries that make life that much better.

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Concept 2: Make everyday spending exciting

Everyday purchases are undeniably boring. But with the opportunity to get some money back on them, they become an avenue of opportunity.

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Chosen concept: Offers on tap

We leant into the excitement of activating offers in the copy while showing card members exactly how to do it in the visuals

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Proof of chosen concept to show its potential in social

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**Some aspects of this project may be subject to confidentially agreements. Further details and my role in them are available upon request.**

So mysterious right... Is she playing hard to get? Trying not to get sued? who knows... contact me to find out more :)