Digital Advertising

Bills

*COMING SOON*

Bills. Who wants to think about them? Well, Westpac wanted customers to think about them long enough to switch their autopay to their Westpac card - and made customers an offer to sweeten the deal.

Our proposition: Make paying bills a guilty pleasure.

Concept 1: Turning irritation into excitement

We focused on the moment of transformation from doing something you hate to being able to get excited about it.

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Concept 2: Make it rain

Whether it’s finding 20 bucks on the ground or getting cash as a present, there’s nothing more exciting than free money.

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Chosen concept: The thrill of something extra

Everyone loves a bargain. In this concept, we sparked the deal-hungry feeling that motivates your to go out of your way to save.

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**Some aspects of this project may be subject to confidentially agreements. Further details and my role in them are available upon request.**

So mysterious right... Is she playing hard to get? Trying not to get sued? who knows... contact me to find out more :)